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Case Study • Consumer App

AstroPal

Personalized AI Astrology Platform for Millions of Users

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Project Overview

AstroPal is a next-generation AI astrology engine that delivers hyper-individualized insights, daily readings, and compatibility reports based on real-time planetary data.

The Product Story

AstroPal isn’t 'another horoscope app.' It combines astronomy, psychology, behavioral science, and LLM-driven reasoning into a single continuously evolving personal guide.

It feels like a personal astrologer trained on billions of data points.

Key Capabilities

  • AI-Personalized Readings: No two users get the same output
  • Dynamic Daily Insights based on real-time planetary data
  • Birth Chart Generation with full interpretations
  • Life Domain Analysis (Love, Career, Finance)
  • Push Notifications for daily reminders

The Challenge

Typical horoscope apps reuse static text. AstroPal needed to innovate, personalize, and scale globally.

  • Accurate, consistent AI-generated astrology content
  • Highly personalized output at scale
  • Backend capable of supporting millions of users
  • Mobile app experience that feels premium

Solution Delivered

Architecture

  • Flutter app (iOS + Android)
  • Firebase Auth & Firestore
  • Node.js microservices for chart generation
  • GPT-based reading engines
  • Caching layers for astronomical data

Key Features

  • Modular LLM pipeline (Birth chart → JSON profile → Reading)
  • Beautiful MUI-style design with animated transitions
  • Daily forecast feed and saved readings
  • Growth infrastructure (Referrals, Subscriptions, A/B testing)

Results & KPIs

✓ Personalization accuracy improved by 82% vs rule-based systems
✓ Architecture built to serve 10M+ potential active users
✓ Daily insights load 3× faster due to caching layer
✓ Retention uplift of 27% from personalization features
#AI astrology app#personalized horoscope generator#birth chart AI#scalable AI app architecture#Flutter astrology app

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